Category Archives: effectiveness

Make Use Of — Terrific Resource Website!

Entrepreneurial Quote Of The Day:

“The important thing is not to stop questioning. Curiosity has its own reason for existing.”  ~ Albert Einstein

Hello Fabulous Women!

Here’s a quick note to tell you about a wonderful website I discovered recently, Make Use Of.  

As a women’s business coach, I am always looking for new resources for my clients and blog readers.  I discovered Make Use Of (MUO) recently through a Twitter post that recommended this MUO article: “How To Start a Blog That Gets Instant Traffic.”  That title certainly caught my eye, and I found the article to be excellent, which prompted me to explore the rest of Make Use Of.  I was really pleased to find the plethora of information on so many diverse topics, all on one site, and subscribed myself right away.

So what will you find on Make Use Of?  Here is a sampling of recent articles, in no particular order:

  • Create Free Temporary Phone Numbers Easily With INumbr
  • 5 Sites to Learn How To Repair Your Own Computer
  • Coollector – A Huge Movie Title Database And Collection Organizer
  • Cool Websites and Tools (a recurring topic with new resources each time)
  • 10 Powerful Productivity Tips For The Outlook 2007
  • NeoK12 – An Educational Kids Website That Teaches Your Children
  • 4 Websites With LOTS of Completely Free Ebooks That Don’t Suck
  • How To Turn Gmail Into A MultiTasking Machine
  • 7 Writing Addons for Changing Firefox Into The Ultimate Writer’s Suite
  • 15 Popular Codes For Smiley Faces And Their Meanings
  • Faux News: 10 Best Websites For Fake News And Satire
  • How To Get Rid Of A Trojan Horse Virus That Won’t Go Away
  • 10 Free Online Malware And Virus Scanners

I found all of the articles I read to be clear and well written, full of genuinely good information and usually written with a sense of humor as well.

Make Use Of also has a Search function so that you can go there and search for back articles on any topic.  For example, if you are a movie fan and that post about the movie title database caught your eye, you can type “movie” into the search window to search for related posts, and you’ll come up with results like “The Awesome Internet Guide To The Movie Addict,” “Top 6 Sites To Watch Horror Movies Online For Free,”  “5 Ways To Catalog Your Movies Online,” and more.

You can do the same thing with “computer virus,” “productivity,” “networking,” “how to _______” and so on.

So go ahead and check out Make Use Of and see what you can find for yourself and your business today!

–Ann

On Track and On Purpose, Business Coaching for Women Entrepreneurs, Business Woman Coach

The Face of Your Franchise – Importance of a Great Professional Headshot

Entrepreneurial Quote of the Day:

“The most important persuasion tool you have in your arsenal is integrity.” ~Zig Ziglar       

Hello Fabulous Women!

There are many of you out there who, like myself, have a business whose primary presence and existence are on the internet and phone, even if you also have a physical business location.  For myself, the great majority of my clients and blog readers are located all over the country, or even the world, and we have never met in person! 

For any service-oriented business, from legal services to design to coaching, from editing to real estate to marketing, prospective customers or clients need to feel a sense of connection and trust and confidence before they will consider doing business with you.  If they meet you in person, you have that chance to connect with them and start to create a relationship.  But what if their first contact with you is not in person, but on your website?

There are many elements involved in starting to create that sense of trust and confidence online.  Simple things, like making sure you have no typos, have a huge impact.  A site that is easy to navigate, copy that makes sense and engages people – all of these elements and others work together to create that critical first impression.

But one of the most important and effective ways to make a connection with your potential clients or customers is to have a great picture of yourself, a picture that captures your personality and draws people in.  This isn’t appropriate for every business, but for many, a great picture of you is a powerful way to start to build rapport. 

Let’s face it, we all are much more likely to do business with people we like than with those we don’t like or don’t feel connected to, and a great picture can instantly create that feeling of affinity, and have us thinking “that looks like someone I’d like to know!”  A bad or boring picture can also be a real turn off.

For myself, as part of my rebranding of my business and website, I recently had professional pictures taken by a wonderful photographer here in the Rhode Island area, Pamela Bhatia.  I had been using a snapshot picture of myself, which had a good feel to it, but was certainly not a high quality, professional picture, and I decided it was high time I went ahead and got the great picture I really wanted for my site. 

That was the easy part – and very fun, Pamela was great to work with!  The hard part is choosing which picture to use.  Since I’ve learned that it is almost impossible to be objective about myself – and especially about the way I look! – I decided to include three of the pictures I am considering using, and am asking you to let me know which one you think would be the best picture for my website. 

I highly recommend that when you are choosing pictures for your website (or any use in your business), you do this as well.  Do not fall into the trap of thinking that you are the best judge of what picture will look best and be most effective.  Even professional photographers and design people will tell you, the hardest thing to be objective about is themselves and their own appearance!

If you have a blog or email group, you can ask your readers to help, but at the very least ask at least ten people to give you their input.  You will almost certainly find that the image others find most compelling is not the one you would have picked!

Here are the three images to choose from (none will have the photographer’s tag on them when used):

 Ann Hession 1               Ann Hession 3                           Ann Hession 2

 

 

 

Any of you who are willing, I would love it if you would send me an email to ann@ontrackandonpurpose.com and tell me what your first choice is, 1, 2 or 3.  Take a look at my homepage at www.ontrackandonpurpose.com to see where the picture will be located, which may help you decide which is the best picture for that use (as opposed to just the picture you like best).

Finally, I do want to encourage you all to take the time and invest in a great professional picture of yourself, if you haven’t already done so.  You deserve it, you’ve earned it, and you and your business are worth it! 

For those of you in the Southern New England area, I highly recommend Pamela Bhatia, she is absolutely wonderful and easy to work with and I love her photographs!  Her website is www.pamelabhatia.com.  For those of you in the NYC area, I have had a great recommendation for photographer Judy Schiller, whose work you can see at www.fotoqueen.com.

If any of the rest of you have recommendations for photographers in other locations, please share them with us all by leaving a comment on this blog post or emailing me with the information.  This includes yourself, if any of you are photographers – please let us know!

Thanks in advance to all of you who give me your feedback on which picture to put on my website.  Please know that I’m always happy to reciprocate with quick feedback on aspects of your business you want another opinion on – I confess, opinions are not something I ever run out of!  It’s a girl thing, helping each other out, and it makes the work much more fun and enjoyable to keep those female qualities of connecting and community in the mix, even as we each work on our own endeavors, all over the world!

Have a fabulous day!

–Ann

On Track and On Purpose Coaching, Business Coaching for Women Entrepreneurs, Business Woman Coach

Getting Back On Track

Entrepreneurial Quote of the Day:

“I have to remember to tell the negative committee that meets in my head to sit down and shut up.” ~Kathy Kendall

Hello Fabulous Women!

I don’t know about the rest of you, but I am definitely in the middle of my usual end of August, slightly out of control, what am I supposed to be doing now, discombobulated, how can I get back on track syndrome.

Just got back from two weeks of (mostly) vacation, way too many emails to go through, kids go back to school next week (!), house looks like a disaster, realized I forgot to pay the sewer bill back in July, haven’t blogged in weeks, how on earth can there possibly be this much laundry to do – ladies, please tell me I am not alone!  Is this really what being a woman entrepreneur looks like?  Apparently, yes, it is.

Okay, then, this is for all of us.  Let’s take a deep breath and we’ll get through this together.  Ready?

The first step is to step back and get some perspective, take a look at the big picture.  The laundry may be screaming at you, but that doesn’t necessarily mean it’s the most important thing to focus on.

Here’s what I’m doing.  To re-establish some perspective and sanity, stop and ask yourself what you want your life/home/business to look like by the end of September.  Not today, not in six months, just in a little over a month.  Be specific, what do you want to have completed, have in process, and so forth.  Here are some examples from me:

By the end of September I want to:

  • Have three new ads in place on appropriate websites advertising my business coaching services
  • Have my two daughters doing their own laundry (!)
  • Have painted my bathroom
  • Have blogged consistently 1-2 times per week
  • Have two new coaching clients
  • Have my bedroom reorganized and decluttered

There are a few more individual items, but those are the main goals. 

Now here’s something interesting.  As soon as I stopped and looked out into the future just a few weeks, and then started writing down some very specific goals, I immediately stopped feeling overwhelmed and started feeling energized and even excited to take on some of those goals.  (That bathroom is really calling to me because I finally picked a color – can’t wait to do it!)

I no longer feel a crazy pressure to get it all done right now, which is impossible and self-defeating, and instead I feel confident that I can get all of that done – and then some – over the next few weeks and I’m ready to get back on track and in action.

So if you are feeling even a little bit the way I was, my challenge and suggestion to you for today is to do the same thing – stop and write down what you want to have accomplished by the end of September, and then get in action. 

On September 30, my life is going to have less laundry in it and more coaching clients.  Not to mention a beautiful teal paint above my black and white bathroom tiles.

And you? What’s your life going to look like on September 30th

Have a fabulous day!

–Ann

On Track and On Purpose Coaching, Business Coaching for Women Entrepreneurs, Business Woman Coach

What’s Your Next Most Effective Step?

Entrepreneurial Quote of the Day:

“It’s the little things you do that can make a big difference. What are you attempting to accomplish? What little thing can you do today that will make you more effective? You are probably only one step away from greatness.” ~Bob Proctor

 

What’s Your Next Most Effective Step?

Hello Fabulous Women!

We often talk about “next steps” in our businesses.  There is always that next thing to do!  Yet how often do we do the next step, and then the next, and the next, and still not appear to get much closer to our biggest goals?

As women in business, we all seem to have so many roles to play that it is all too easy to get caught up in the details, this step and that step, and somehow not get to those steps that will truly move us forward.

So today I challenge you (and myself!) to step back for a moment and ask, “What is my next most effective step?” 

What do I mean by most effective?  Well, that is going to vary for all of us.  Sometimes the most effective step is obvious and sometimes it’s not!  If it’s just leaping out at you already, just because I asked, then for Heaven’s sake just go and do it!  If not, then here are some great questions to ask yourself to help you see what step or steps you could take today that will make a difference.

  • What step have I been putting off, because it seemed too hard or too complicated? 
  • What step, however big or small, has been lingering undone for months now?
  • What undone thing is draining my mental energy every time I see it or think of it?
  • What area of my business (or life) have I been wanting to not even look at because of something undone, undecided, unclear?

Got one?  (Or two, or three?  I’ve got four already, myself, just from writing this!)

Pick one.  You may be surprised at what you pick.  You may think you should be working on your marketing but realizing that what’s really draining you is the bathroom you never quite finished painting six months ago.  And really, how long would it take to finish it vs. how much time you’ve spent putting it off and how much energy you lose every time you look at it?  So go pick up the paint brush or call someone to finish it already!

Realize that sometimes the “most effective” step to take is a small thing that has been in the background, dragging you down, decreasing your effectiveness all over the place without you realizing it.

On the other hand, if the thing you picked is a “big” thing, you may still be stopped by feeling that it’s too hard, too complicated, and you just don’t know where to start.  In that case, you need to break it down and identify one small step to get yourself started.  Don’t buy that “I don’t know what to do” that your mind is trying to sell you.  There is always at least one small step you can take if you look for it!

Enough said — whether you choose something that seems big or small, just go do it.  Today. Now.  I am!

Have a fabulous day!

On Track and On Purpose, Business Coaching for Women Entrepreneurs, Business Woman Coach

Rebranding – I’d Love YOUR Feedback!

Entrepreneurial Quote of the Day:

“In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.”  ~ Eric Hoffer

Hello Fabulous Women!

Over the past few weeks I have been working hard to rebrand myself and On Track and On Purpose Business Coaching. I am elbow deep in simplifying and re-designing my website, re-writing my website copy, clarifying my purpose and target market and ideal clients, re-creating my marketing strategy, and so on… and on… sometimes it does seem never-ending!

That is the primary reason I have not written many blog posts recently, and last time even “re-used” one that I originally posted a couple of years ago. Interestingly, I got more feedback from that re-post “Feeling Stuck? Break It Down and Get Moving!” than for posts I’ve written recently – it really seemed to strike a nerve!

I am getting down into the final stages and getting close to republishing my new website design. I would love get some feedback on the new design from a number of different people, so I’d like to put a request out to all of you: If any of you would be interested in spending a few minutes on the phone with me in the next week or so, so that I could show you my new website set up and get your feedback, I would be very grateful.  After all, you are my target audience!

As we’ve all experienced, with any project, be it a website, a book, a business plan, even a room design, there comes a point when you’ve looked at it so long you can’t really see it anymore, and having a few new “fresh eyes” to look at it can be of immense help. I’ve had the great benefit of working with a graphic designer and a writer, and now I’d love to get feedback from some of you as well.

If you would be interested in sharing with me your viewpoint and your unique “fresh eye,” please send me an email to ann@ontrackandonpurpose.com to let me know and I will get right back to you. If there is something in your business you would like feedback on as well, please let me know and I would be happy to reciprocate. We’re all in this together, working hard to make our lives and businesses blossom, and it’s all a lot more fun when we can help each other out!

 Have a fabulous day, and I look forward to hearing from you!

–Ann

On Track and On Purpose, Business Coaching for Women Entrepreneurs, Business Woman Coach

Feeling Stuck? Break It Down and Get Moving!

Entrepreneurial Quote of the Day:

“The beginning is the most important part of the work.” ~Plato

Hello Fabulous Women!

Seems like a number of people I’ve spoken with lately, my business coaching clients and others, are experiencing some area of life where they are feeling very STUCK.  I don’t know, maybe it’s this rainy weather that sure seems to be stuck in place here in Rhode Island!

So I’ve decided to re-post something I wrote on the subject a couple of years ago – if there really is a general “stuckness” in the air maybe this will hit a few nerves and help people get out of that rut and into action.  Enjoy!

–Ann

I’m Stuck!  Stuck, stuck, stuck! (Originally posted in Sept 2007)

We all know the feeling.  It comes in a lot of different flavors  – being stuck, in a rut, paralyzed, no forward movement, don’t know what to do, don’t know what you want, know what you want but have no idea how to get started, afraid to do the wrong thing, second guessing, how do I know it’s the right choice, feeling trapped, don’t have the time, don’t have the money, don’t have the time or the money – yuck, I’m feeling all squished and stuck just talking about it!

So how do you get unstuck?  Well, of course all stuckness is not the same, but I’d like to talk about a very particular kind of stuck that is easier to get past than you might think.

Is there something that’s really important to you, some project you want to create, or some area of your life that’s not working the way you want, but you just feel stuck and stopped in trying to get anything going, or creating the change you want?  Like maybe you have a great idea, at home or work, and you’ve had that idea for, oh, I don’t know, years, and you just never seem to get started.  Or you keep saying you want to create more romantic time with your honey, but somehow you just can’t seem to create it and make it happen.  Or, of course, you want to start your own business, (I know who I’m talking to!) and you get a few things going and then you hit a place where you just can’t move past it.

For a lot of things in life – probably most of them – what’s missing to get you in action is very simple.  You just need to break it down.  Yeah, really, most of time that’s what it takes, and even when it takes more, breaking it all down into small steps is still a huge part of the process.

So, how do you do that?

Try this: Pick something you want to accomplish, where you’ve been stuck, something that just seems so big or so new to you that you don’t even know where to start.  Got one? 

Okay, let’s go:  Ask yourself, what’s the first step?  What’s the first, little baby step that you could take?  For some of you, the answer was obvious, you do actually know at least one step you could take now.  (For you guys, okay, so either go do it or, if you truly can’t do it now, go schedule it in your planner or system.)  For some of you, though, the honest answer is, “I don’t know!  That’s the problem, I don’t even know what the first step is!”

Okay, when you don’t even know what your first step is, and that is what’s stopping you, then here are some other questions to help get you going:

What would I need to find out – what info do I need – to be able to figure out what my first step is?

Who could I talk to or where could I go to get that information?

For example, let’s say you have an idea for a business, you’ve done a bunch of research, you have some idea of what it’s going to take, but you’ve also concluded that you don’t want to do this alone, you want a business partner.  And you keep thinking how great it would be to have a business partner, but you don’t have anyone in mind, and you don’t know how to find a business partner for this business that doesn’t even exist yet, so you keep thinking it would be great, but you don’t know how, but it would be just great, but how can you find them, and it would be so much easier if you had a partner, but you have no idea how to find them … and around and around and around it goes in your head, getting nowhere, and you are – STUCK!

So how do you get unstuck with that?  You break it down, like this:

Project is: Finding a Business Partner

Problem is: You don’t know what your first step is, so you are taking no action.

Solution is: Break it down like this:  First, you ask yourself, “What information do I need to be able to figure out what my first step is?”

Answer (Well, this is how I would answer the question!): If you want to find something, you need to define what it is you are looking for.  So first, get really clear about who this partner would be – what kind of qualities they would have, what kind of skills, what kind of working relationship will you have, man or woman (if you care), what kind of experience, what will they bring to the table?  Create your ideal business partner.  Can you do that?  Of course!  That alone will start to get you unstuck!

Once you know what you are looking for, then you ask yourself again, what’s the next step?  Well, it’s obvious that the more people who know what you want, the faster you will find it.  So you need to get the word out.  For some people, that could mean advertising or going on Monster or something like that, but for everyone the obvious next step is, just start talking to people! 

Tell people about your business and what you are looking for in a business partner – be specific, get in conversation with all kinds of people, and see what comes your way.  You will be amazed at what happens just from clearly telling lots of people (at least several people a day) exactly what you want.

As a result of those conversations, you are going to have a whole lot more information, other peoples’ perspectives and ideas, prospective partners, even prospective customers and employees – there will be so much energy and excitement as you focus on and talk about what you want, that you’ll wonder how you ever could have been stuck about any of this.

Still keep asking yourself, “What’s the next step?”  Once things have started, you’ll no longer be just slowly creating one step at a time – they’ll be so many steps popping up in your mind the problem will be keeping them organized and on track, not coming up with them!

So we took what seemed like a big problem and, instead of trying to find the whole solution, we just created a couple of very do-able, sensible first steps, and voila, bye bye stuckness, hello action!  Is the whole project – finding a partner – handled yet?  No, but you are in action about it, you are excited, you are networking and connecting and  – most importantly — you are not stuck!

–Ann

On Track and On Purpose, Business Coaching for Women Entrepreneurs, Business Woman Coach

The Value of Mistakes

Entrepreneurial Quote of the Day:

“Mistakes are part of the dues that one pays for a full life.”  –Sophia Loren

Hello Fabulous Women!

We all know that mistakes are a part of life.  Here’s a question for you, though:  Are you making the most of your mistakes? 

We all probably have some mistakes that we learned a great deal from, ones we could point to and say what a big difference it made.  Like when I went to the expense and trouble to form an S-Corp for my business before I really knew what kind of business I was creating.  Yes, I did that.  I thought I knew what I was doing, and it seemed like a good idea… famous last words, right?  Let me tell you, I learned a lot from that mistake and it’s not one I’ll be making again!

You can probably think of a few examples yourself — some of them just jump right out at you, don’t they? 

However, I know there are also mistakes that I never took the time to look at carefully and truly learn from.  For example, there are things I have tried in marketing my business coaching that “didn’t work,” but I didn’t take the time to figure out what it was that made them fail, and instead just moved on to some other marketing tactic. 

I suspect that, by not taking the time to understand what had happened, I may well have just brought the same problem along with me to the next endeavor, thereby repeating the same mistake without realizing that’s what I was doing.  Certainly, I’ve had more than one marketing tactic not work out well – perhaps the common denominator was something in my approach rather than in the tactics themselves?  Couldn’t be!  But it probably is.

So here’s my challenge for you today:  What mistake/failure have you experienced in your work that you didn’t learn from?  Where would it have made a difference if you had paid the time and attention to look more deeply at what happened, figured out what parts did work and what parts didn’t?  And what can you learn from that now to create greater success today?

Good luck, and remember, always keep growing and learning – it’s so much better than the alternative!

–Ann

On Track and On Purpose, Business Coaching for Women Entrepreneurs, Business Woman Coach

What’s on Your To Do List? Does It Make You Smile?

Entrepreneurial Quote of the Day:

“I’ve lived through some terrible things in my life, some of which actually happened.” ~ Mark Twain

Hello Fabulous Women!

I suspect I am not alone in having a long list of “things to do.”  From little things like folding the laundry to much more ambitious items, like writing a grant proposal or creating a marketing strategy, our lists seem never ending, don’t they? 

Don’t get me wrong, I love lists.  I love that visceral thrill of crossing a finally completed item off that sucker (although nowadays it’s usually clicking “Complete” in Outlook rather than the thick line drawn through on the paper.  I miss that line…)

And I love making new lists, thinking of new goals, pushing myself to think bigger, get organized and get in action!

And have you ever done this – you find an old “to do list” from a year or more ago, in a pocket maybe, and you look over the old items, and then instead of just throwing it out you take the time to find a pen and cross out all the things you’ve since done on that old list?  I have, many times.  No way I’m throwing that old list out until I’ve had the pleasure of crossing things out!

I’ve been looking at my own lists, and noticing that there are certain items that I keep pushing forward, never quite getting to them, while others get checked off quickly.  I also notice that sometimes my lists are full of things I don’t really want to do but feel I need to do.  Not all of the time, by any means, but sometimes there really isn’t a single thing on there that makes me smile.

I have thought about this quite a bit, and I have decided to make a new rule about my lists.  The rule is this: For every one thing on my list that I am not excited about doing (like, say, reorganizing my files and tax records) there must be at least two things that I love to do (like, for instance, working in my garden or calling a friend to catch up and reconnect).

That’s right, it’s a minimum two to one ratio, and I suspect after awhile I’m going to wonder why it’s only two to one.  In fact, I’m wondering already!  Forget two to one, the NEW new rule is three to one.  For every single “have to” on my list there will be three “want to’s.” 

Life is too short to spend a lot of time doing things that don’t make you smile.  I challenge you all to take a look at your own lists and make sure you have more than enough on there that will light you up and make today great.  And tomorrow.  And so on! 

Have a Fabulous Day!

–Ann

On Track and On Purpose, Business Coaching for Women Entrepreneurs, Business Woman Coach

Why Personal Branding is for Everyone

Entrepreneurial Quote of the Day:

“We must not allow other people’s limited perceptions to define us.” — Virginia Satir

 

Hello Fabulous Women!

If you have heard the new buzz phrase, “personal branding” and are wondering exactly what it means, or if you’ve never heard of it, or if you think it’s something that couldn’t possibly have anything to do with you, please go read this excellent blog post by Heidi Ohlander: Personal Branding is for Everyone.

Heidi does a brilliant job of explaining what personal branding is and why it truly is for everyone, not just entrepreneurs and celebrities.  Yes, everyone – you, your mom, your neighbor – everyone!

–Ann

On Track and On Purpose, Business Coaching for Women Entrepreneurs, Business Woman Coach

 

Opportunity

Entrepreneurial Quote of the Day:

“Opportunity is missed by most people because it comes dressed in overalls and looks like work.”  –Thomas Edison

Hello Fabulous Women!

Opportunity is one of the most subjective aspects of human experience.  The world is full of stories of people who saw what looked to others like a disaster, but which they saw as an opportunity. 

In fact, this is such a common insight that it has become axiomatic – look at these quotations below, all variations on this same theme:

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” – Winston Churchill

“Opportunity often comes in disguised in the form of misfortune, or temporary defeat.” – Napoleon Hill

“I was seldom able to see an opportunity until it had ceased to be one.” – Mark Twain

“Failure is the opportunity to begin again, more intelligently.” –Henry Ford

“We are all faced with a series of great opportunities brilliantly disguised as impossible situations.” – Charles Swindoll

And so on.

The ability to take a look at a difficulty and see an opportunity in it is one of the most essential qualities of an entrepreneur, and not a bad thing to bring to the rest of our lives as well! 

Sometimes the opportunity hidden in the problem is a simple one, like seeing the opportunity to learn patience or communicate more effectively.  Sometimes it is a bright lightbulb going off, seeing a whole new path, a new product or invention, even a whole new industry that could arise out of a current problem. 

Here’s my question for you today:

What situation are you dealing with that consistently looks like a problem to you?  You know, the thing that drains your energy, makes you feel like you don’t know what to do – the thing you battle with. 

Step back and ask yourself what opportunities may be hiding in this situation.  Take ten minutes to sit down and write down all the possible opportunities for yourself and for others.

I predict you’ll be amazed at all the opportunities lying there.  And once you have them written down, get in action and see what you can create out of that “problem” of yours.

Here’s one more quote for you:

“There is no such thing as a problem without a gift for you in its hands.  You seek problems because you need their gifts.”  –Richard Bach

–Ann

On Track and On Purpose, Business Coaching for Women Entrepreneurs, Business Woman Coach