Category Archives: Communication

Beyond Satisfied – from Customer to Fan

Entrepreneurial Quote of the Day:

“Duty makes us do things well, but love makes us do them beautifully.” ~Zig Ziglar

Hello Fabulous Women!

I’m back from my holiday blogging hiatus and ready to take on this new year!  How about you? 

Here’s a great way to reconnect and get started — a terrific video from that Name Tag Guy, Scott Ginsberg.  As you all probably know by now, as a women’s business coach I am a huge fan of Scott’s.  I don’t know if there’s anyone out there who has more rich, entertaining and extremely useful information for entrepreneurs and business people – the guy is brilliant!  And funny, which makes a big difference, and makes his ideas and insights easy to use and apply to your business right away.

You want satisfied customers, right?  How about customers that are way beyond satisfied, customers who are so in love with you and your company that they are fans, they are downright addicted to your business? 

That is certainly not the norm in business, but it’s also far from being impossible.  If you think about it, you can all probably think of at least one example from your own life.  Think of a time when you have been so over-the-top happy with your experience as a customer that you have gone from being simply a customer to being a fan.  Whether it’s a restaurant, a hair stylist, a butcher, a landscaper – they are so great that you recommend that company to everybody.

Is that how your customers talk about you? 

Please watch this short video of Scott’s and see what he has to say about how to become addictable.  Then take his ideas and questions and apply them to your business today, and see what starts to shift.  Have fun!

Video: Get Customers Addicted

Your Coach,


On Track and On Purpose, Business Coaching for Women Entrepreneurs, Business Woman Coach

Still Adjusting to the Industrial Revolution?

Entrepreneurial Quote of the Day:

“The future belongs to those who believe in the beauty of their dreams.”  –Eleanor Roosevelt

 Hello Fabulous Women!

I recommend this fascinating blog post by Clay Shirky:    Gin, Television and Social Surplus.  It’s a great essay which takes a long look at the far-reaching, still unfoldng effects of the Industrial Revolution through out our society.

I can’t do it justice in summary, but the main concept I find fascinating is what he refers to as social surplus and cognitive surplus.  All the unneeded productivity/energy/creativity that has had to find an outlet and how that is continuing to play out in our society today.

You know when someone takes something we all kind of know is happening and puts it into words that allow us to step back and really look at it?  It’s that kind of article — great food for thought for both my life and my business. 

Please read it and see what you see for yourself.

Have a fabulous day!


On Track and On Purpose Coaching, Business Coaching for Women Entrepreneurs, Business Woman Coach

Why Personal Branding is for Everyone

Entrepreneurial Quote of the Day:

“We must not allow other people’s limited perceptions to define us.” — Virginia Satir


Hello Fabulous Women!

If you have heard the new buzz phrase, “personal branding” and are wondering exactly what it means, or if you’ve never heard of it, or if you think it’s something that couldn’t possibly have anything to do with you, please go read this excellent blog post by Heidi Ohlander: Personal Branding is for Everyone.

Heidi does a brilliant job of explaining what personal branding is and why it truly is for everyone, not just entrepreneurs and celebrities.  Yes, everyone – you, your mom, your neighbor – everyone!


On Track and On Purpose, Business Coaching for Women Entrepreneurs, Business Woman Coach



Entrepreneurial Quote of the Day:

“Opportunity is missed by most people because it comes dressed in overalls and looks like work.”  –Thomas Edison

Hello Fabulous Women!

Opportunity is one of the most subjective aspects of human experience.  The world is full of stories of people who saw what looked to others like a disaster, but which they saw as an opportunity. 

In fact, this is such a common insight that it has become axiomatic – look at these quotations below, all variations on this same theme:

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” – Winston Churchill

“Opportunity often comes in disguised in the form of misfortune, or temporary defeat.” – Napoleon Hill

“I was seldom able to see an opportunity until it had ceased to be one.” – Mark Twain

“Failure is the opportunity to begin again, more intelligently.” –Henry Ford

“We are all faced with a series of great opportunities brilliantly disguised as impossible situations.” – Charles Swindoll

And so on.

The ability to take a look at a difficulty and see an opportunity in it is one of the most essential qualities of an entrepreneur, and not a bad thing to bring to the rest of our lives as well! 

Sometimes the opportunity hidden in the problem is a simple one, like seeing the opportunity to learn patience or communicate more effectively.  Sometimes it is a bright lightbulb going off, seeing a whole new path, a new product or invention, even a whole new industry that could arise out of a current problem. 

Here’s my question for you today:

What situation are you dealing with that consistently looks like a problem to you?  You know, the thing that drains your energy, makes you feel like you don’t know what to do – the thing you battle with. 

Step back and ask yourself what opportunities may be hiding in this situation.  Take ten minutes to sit down and write down all the possible opportunities for yourself and for others.

I predict you’ll be amazed at all the opportunities lying there.  And once you have them written down, get in action and see what you can create out of that “problem” of yours.

Here’s one more quote for you:

“There is no such thing as a problem without a gift for you in its hands.  You seek problems because you need their gifts.”  –Richard Bach


On Track and On Purpose, Business Coaching for Women Entrepreneurs, Business Woman Coach

April Fool’s Day Virus is no joke – read today!

Entrepreneurial Quote of the Day:

“We are what we repeatedly do.  Excellence, therefore, is not an act but a habit.”–Aristotle

Hello Fabulous Women!

There has been a lot of news coverage lately about the Conficker or “April Fools’ Day” computer virus, which is set to launch tomorrow, April 1st.

Very often these alerts are just spoofs or scams, but from everything I have been able to find out, this one is real, and if you use a PC (Mac users, feel free to laugh and ignore this), it is important that you act TODAY to make sure your computer is not infected.

I recommend you do what I did and simply go to Microsoft’s website and follow their instructions to find out if your computer is infected and if so, remove the virus. 

Go to and follow the instructions there regarding the Conficker virus – it only took me a few minutes.  Thankfully, it appears my computer was not infected – I don’t how long it would have taken to remove it if it had been there.  Hopefully none of you will need to find out!

Good luck!



On Track and On Purpose, Business Woman Coach, Business Coaching for Women Entrepreneurs

Free Teleconference Series on Social Networking – Starts Today!

Entrepreneurial Quote of the Day:

“Do not let what you cannot do interfere with what you can do.” – John Wooden

Hello Fabulous Women!

Here’s a quick opportunity for any of you wanting to learn more about social networking.  Many thanks to Bonnie McDonald for sending me this information and recommending the source, Eric Lofholm.

I’m including the information on these free calls and how to register straight from the source – isn’t cut and paste wonderful?  Here you go:

From Eric Lofholm:

The world is changing more in 1 month than what is used to change in an entire year.  People that are not keeping up with technology are going to be left in the dust.


I will not be one of those people.


I don’t want you to be one either.  


Because of the rapidly changing world of technology I have put together a series of 4 conference calls to train you.


Here is the best part.  There is no charge to attend these 4 calls. 


To register for 1, 2, 3, or all 4 calls go to


The first call is Monday, March 16 at 4:00 pm pacific.


Monday’s call is about getting clear on what your online message is.  The call is being led by Libbe Halevy.  Libbe is the consultant I have hired to help me get clear on my online message. 


The first step in growing your business online is to get clear on your message.  This is a must attend call. 


This is the second email I have sent out to promote the call.  I received a huge response the first time I sent the email.  You should plan on calling in 5 minutes early to make sure you can get on the line.  I want to apologize in advance if you call in a few minutes after 4 and are unable to get on the call.


If you can’t make the call you can request a recording of the call at

Call 1 How to Create a Clear, Consistent Online Marketing Message
Monday, March 16 at 4:00 pm pacific
Taught by Libbe Halevy

Call 2 Online Marketing 101
Monday, March 23 at 4:00 pm pacific
Taught by Colin Slade

Call 3 How to Grow your Business Using Social Networking Sites like Facebook, Myspace, and Twitter
Monday March 30, at 4:00 pm pacific
Taught by Michelle Price

Call 4 How to Convert Your Online Leads to Sales
Monday, April 13 at 4:00 pm pacific
Taught by Eric Lofholm 


Please forward this email to everyone you care about.




Eric Lofholm


Ps.   If you don’t learn how to grow your business online you are going to get left behind.


Pps.  This is call number 1 in a 4 call series.


Ppps.  Register for all 4 calls at


There you go, ladies, all you need to register for all the calls or listen to the recordings (which is what I will have to do).  Let me know what you think, and have a fabulous day!


Sensible Advice for Life Online

Entrepreneurial Quote of the Day:

“The only thing that makes people and organizations great is their willingness to be not great along the way.” Seth Godin

Hello Fabulous Women!

Megan Casey, one of the Founders of Squidoo, wrote this great post about, well, how to behave online.  Let’s call it the short but comprehensive guide to online etiquette, full of tremendous good sense.  Enjoy!



On Track and On Purpose, Business Coaching for Women Entrepreneurs, Business Woman Coach

One of the Best Decisions I Ever Made

Entrepreneurial Quote of the Day:

“The most important single ingredient in the formula of success is knowing how to get along with people.” — Theodore Roosevelt


Hello Fabulous Women!

Quite a few years ago, sometime in the late nineties, I made a decision.  Looking back on nearly ten years of living by this decision, I have to say that it is unquestionably one of the smartest and sanest things I have ever done, and it will continue to impact me positively for the rest of my life.

It was a very simple decision, and I offer it to each of you now, and invite you to make the same decision for yourself, if you wish.

This is it: I decided that, from that day forward, for the rest of my life, I would never take it personally when someone didn’t return my phone call. 

That’s it.

That’s all.  From then until the day I die, absolutely everyone has been given, in advance, a full and inexhaustible pardon.  Doesn’t matter if it’s business, friend or family.  It’s a full pardon for everybody.

Do you have any idea how much angst, hurt feelings, irritation, judgementalness, frustration, uncertainty, isolation, anger etc., I have been saved over the past ten years?  And therefore how much clarity, peace of mind, enjoyment, connection, understanding, acceptance and happiness I have been able to experience instead?

How does this work, you may wonder.  What do I do when someone doesn’t call me back?  (FYI, sometime along the way I had to expand this to include emails.)

First, here’s what I don’t do:  I don’t make up stories about why they didn’t call or write back, thinking I don’t matter to them, telling myself they are selfish and inconsiderate, wondering if they are mad at me, wondering if they’ll be mad if I call or email again, making excuses for them – all that craziness, which I fully admit, I certainly used to do.

What do I do?  It’s very simple, I just call them again. 

Really, that’s it.  That’s all that needs to happen, when you think about it and take away all the drama, so that’s what I do.  One way or another, we get through to each other, which was the whole point of calling in the first place.

What I have found is that 99% of the time, there was absolutely nothing going on other than the other person was just as busy as I am and was grateful to me for being persistent.

On the extremely rare occasions when there was “something going on” — something the other person was upset or disturbed about — my willingness to just keep trying to connect without adding any additional drama or interpretation of my own has been even more important, both in business and in my personal life.

You may think this sounds too simple to have a big impact, or maybe too hard to actually live by.  If you are someone for whom non-returned phone calls are a pet peeve, you may think this sounds impossible, but for you, sweetheart, this one could save your life if you really take it on. 

So go ahead, create your own full pardon in perpetuity – or just for a few months if you aren’t sure and you just want to try it out.  I expect that if you do, you’ll end up signing on for life as I have, and never look back.  There’s something about granting absolutely everyone a full pardon for life that makes you realize you are a lot bigger than you think. 

And that’s a good experience for all of us.


On Track and On Purpose, Business Coaching for Women Entrepreneurs, Business Woman Coach