Category Archives: Marketing

Beyond Satisfied – from Customer to Fan

Entrepreneurial Quote of the Day:

“Duty makes us do things well, but love makes us do them beautifully.” ~Zig Ziglar

Hello Fabulous Women!

I’m back from my holiday blogging hiatus and ready to take on this new year!  How about you? 

Here’s a great way to reconnect and get started — a terrific video from that Name Tag Guy, Scott Ginsberg.  As you all probably know by now, as a women’s business coach I am a huge fan of Scott’s.  I don’t know if there’s anyone out there who has more rich, entertaining and extremely useful information for entrepreneurs and business people – the guy is brilliant!  And funny, which makes a big difference, and makes his ideas and insights easy to use and apply to your business right away.

You want satisfied customers, right?  How about customers that are way beyond satisfied, customers who are so in love with you and your company that they are fans, they are downright addicted to your business? 

That is certainly not the norm in business, but it’s also far from being impossible.  If you think about it, you can all probably think of at least one example from your own life.  Think of a time when you have been so over-the-top happy with your experience as a customer that you have gone from being simply a customer to being a fan.  Whether it’s a restaurant, a hair stylist, a butcher, a landscaper – they are so great that you recommend that company to everybody.

Is that how your customers talk about you? 

Please watch this short video of Scott’s and see what he has to say about how to become addictable.  Then take his ideas and questions and apply them to your business today, and see what starts to shift.  Have fun!

Video: Get Customers Addicted

Your Coach,

–Ann

On Track and On Purpose, Business Coaching for Women Entrepreneurs, Business Woman Coach

Amazing Opportunity To Create Success For Yourself And Others!

Entrepreneurial Quote of the Day:

“The minute you alter your perception of yourself and your future, both you and your future begin to change.” ~Marilee Zdenek 

Hello Fabulous Women!

I want to let you know about an amazing new opportunity for anyone who has a passion for helping people succeed.  It’s called TotalCoach, and I have never seen anything like it, but you cannot wait: I was just informed this fr-ee offer is live now and may not last more than a few days.

So what about you — do you have a passion for helping other people succeed? 

Would you like to quickly turn that passion into a profitable coaching business? ($100,000/year has happened for complete beginners!)

It’s never been easier, here’s why:

My friend, #1 best-selling author Mike Litman, has transformed his passion for helping others into an $8 million business. His success is an inspiration, and is one reason I have been a fan of his and read his newsletter for years. It took him 7 years of struggle before he “cracked the code.” Lucky for you, you don’t have to struggle like this:

He’s going to break it down, step-by-step and show you exactly how he did it from start to finish, and how you can too. 

A lot of people give away their “secrets.” But Mike is different: He is famous for his down-to-earth, supportive, no-frills guidance… and that’s why his students have made over $30,000,000 in combined profit (he’s got some big names on that list!)

And he wants to give you the entire blueprint to try for free.

It gets better: His blueprint includes EVERYTHING (and I mean everything) you need to get started: a custom website, hosting, training, blog, autoresponder, support, traffic tools… and much more… all part of this fr-ee offer! 

Trust me on this. You’ll kick yourself if you miss this chance:

http://totalcoach.com/blueprint/?axa=2627

To your success,

–Ann

P.S. When you follow that link, you will read about some incredible success stories from people like you. Everyday people who have quit their jobs, who are making more than $8,000 a month, and who have finally found the personal fulfillment they’ve always dreamed of. One guy’s first sale was $4,200! A complete beginner!

It’s your turn:

http://totalcoach.com/blueprint/?axa=2627

On Track and On Purpose Coaching, Business Coaching for Women Entrepreneurs, Business Woman Coach

The Face of Your Franchise – Importance of a Great Professional Headshot

Entrepreneurial Quote of the Day:

“The most important persuasion tool you have in your arsenal is integrity.” ~Zig Ziglar       

Hello Fabulous Women!

There are many of you out there who, like myself, have a business whose primary presence and existence are on the internet and phone, even if you also have a physical business location.  For myself, the great majority of my clients and blog readers are located all over the country, or even the world, and we have never met in person! 

For any service-oriented business, from legal services to design to coaching, from editing to real estate to marketing, prospective customers or clients need to feel a sense of connection and trust and confidence before they will consider doing business with you.  If they meet you in person, you have that chance to connect with them and start to create a relationship.  But what if their first contact with you is not in person, but on your website?

There are many elements involved in starting to create that sense of trust and confidence online.  Simple things, like making sure you have no typos, have a huge impact.  A site that is easy to navigate, copy that makes sense and engages people – all of these elements and others work together to create that critical first impression.

But one of the most important and effective ways to make a connection with your potential clients or customers is to have a great picture of yourself, a picture that captures your personality and draws people in.  This isn’t appropriate for every business, but for many, a great picture of you is a powerful way to start to build rapport. 

Let’s face it, we all are much more likely to do business with people we like than with those we don’t like or don’t feel connected to, and a great picture can instantly create that feeling of affinity, and have us thinking “that looks like someone I’d like to know!”  A bad or boring picture can also be a real turn off.

For myself, as part of my rebranding of my business and website, I recently had professional pictures taken by a wonderful photographer here in the Rhode Island area, Pamela Bhatia.  I had been using a snapshot picture of myself, which had a good feel to it, but was certainly not a high quality, professional picture, and I decided it was high time I went ahead and got the great picture I really wanted for my site. 

That was the easy part – and very fun, Pamela was great to work with!  The hard part is choosing which picture to use.  Since I’ve learned that it is almost impossible to be objective about myself – and especially about the way I look! – I decided to include three of the pictures I am considering using, and am asking you to let me know which one you think would be the best picture for my website. 

I highly recommend that when you are choosing pictures for your website (or any use in your business), you do this as well.  Do not fall into the trap of thinking that you are the best judge of what picture will look best and be most effective.  Even professional photographers and design people will tell you, the hardest thing to be objective about is themselves and their own appearance!

If you have a blog or email group, you can ask your readers to help, but at the very least ask at least ten people to give you their input.  You will almost certainly find that the image others find most compelling is not the one you would have picked!

Here are the three images to choose from (none will have the photographer’s tag on them when used):

 Ann Hession 1               Ann Hession 3                           Ann Hession 2

 

 

 

Any of you who are willing, I would love it if you would send me an email to ann@ontrackandonpurpose.com and tell me what your first choice is, 1, 2 or 3.  Take a look at my homepage at www.ontrackandonpurpose.com to see where the picture will be located, which may help you decide which is the best picture for that use (as opposed to just the picture you like best).

Finally, I do want to encourage you all to take the time and invest in a great professional picture of yourself, if you haven’t already done so.  You deserve it, you’ve earned it, and you and your business are worth it! 

For those of you in the Southern New England area, I highly recommend Pamela Bhatia, she is absolutely wonderful and easy to work with and I love her photographs!  Her website is www.pamelabhatia.com.  For those of you in the NYC area, I have had a great recommendation for photographer Judy Schiller, whose work you can see at www.fotoqueen.com.

If any of the rest of you have recommendations for photographers in other locations, please share them with us all by leaving a comment on this blog post or emailing me with the information.  This includes yourself, if any of you are photographers – please let us know!

Thanks in advance to all of you who give me your feedback on which picture to put on my website.  Please know that I’m always happy to reciprocate with quick feedback on aspects of your business you want another opinion on – I confess, opinions are not something I ever run out of!  It’s a girl thing, helping each other out, and it makes the work much more fun and enjoyable to keep those female qualities of connecting and community in the mix, even as we each work on our own endeavors, all over the world!

Have a fabulous day!

–Ann

On Track and On Purpose Coaching, Business Coaching for Women Entrepreneurs, Business Woman Coach

Rebranding – I’d Love YOUR Feedback!

Entrepreneurial Quote of the Day:

“In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.”  ~ Eric Hoffer

Hello Fabulous Women!

Over the past few weeks I have been working hard to rebrand myself and On Track and On Purpose Business Coaching. I am elbow deep in simplifying and re-designing my website, re-writing my website copy, clarifying my purpose and target market and ideal clients, re-creating my marketing strategy, and so on… and on… sometimes it does seem never-ending!

That is the primary reason I have not written many blog posts recently, and last time even “re-used” one that I originally posted a couple of years ago. Interestingly, I got more feedback from that re-post “Feeling Stuck? Break It Down and Get Moving!” than for posts I’ve written recently – it really seemed to strike a nerve!

I am getting down into the final stages and getting close to republishing my new website design. I would love get some feedback on the new design from a number of different people, so I’d like to put a request out to all of you: If any of you would be interested in spending a few minutes on the phone with me in the next week or so, so that I could show you my new website set up and get your feedback, I would be very grateful.  After all, you are my target audience!

As we’ve all experienced, with any project, be it a website, a book, a business plan, even a room design, there comes a point when you’ve looked at it so long you can’t really see it anymore, and having a few new “fresh eyes” to look at it can be of immense help. I’ve had the great benefit of working with a graphic designer and a writer, and now I’d love to get feedback from some of you as well.

If you would be interested in sharing with me your viewpoint and your unique “fresh eye,” please send me an email to ann@ontrackandonpurpose.com to let me know and I will get right back to you. If there is something in your business you would like feedback on as well, please let me know and I would be happy to reciprocate. We’re all in this together, working hard to make our lives and businesses blossom, and it’s all a lot more fun when we can help each other out!

 Have a fabulous day, and I look forward to hearing from you!

–Ann

On Track and On Purpose, Business Coaching for Women Entrepreneurs, Business Woman Coach

Why Personal Branding is for Everyone

Entrepreneurial Quote of the Day:

“We must not allow other people’s limited perceptions to define us.” — Virginia Satir

 

Hello Fabulous Women!

If you have heard the new buzz phrase, “personal branding” and are wondering exactly what it means, or if you’ve never heard of it, or if you think it’s something that couldn’t possibly have anything to do with you, please go read this excellent blog post by Heidi Ohlander: Personal Branding is for Everyone.

Heidi does a brilliant job of explaining what personal branding is and why it truly is for everyone, not just entrepreneurs and celebrities.  Yes, everyone – you, your mom, your neighbor – everyone!

–Ann

On Track and On Purpose, Business Coaching for Women Entrepreneurs, Business Woman Coach

 

Free Teleconference Series on Social Networking – Starts Today!

Entrepreneurial Quote of the Day:

“Do not let what you cannot do interfere with what you can do.” – John Wooden

Hello Fabulous Women!

Here’s a quick opportunity for any of you wanting to learn more about social networking.  Many thanks to Bonnie McDonald for sending me this information and recommending the source, Eric Lofholm.

I’m including the information on these free calls and how to register straight from the source – isn’t cut and paste wonderful?  Here you go:

From Eric Lofholm:

The world is changing more in 1 month than what is used to change in an entire year.  People that are not keeping up with technology are going to be left in the dust.

 

I will not be one of those people.

 

I don’t want you to be one either.  

 

Because of the rapidly changing world of technology I have put together a series of 4 conference calls to train you.

 

Here is the best part.  There is no charge to attend these 4 calls. 

 

To register for 1, 2, 3, or all 4 calls go to http://www.ericlofholm.com/onlineacademycalls.php

 

The first call is Monday, March 16 at 4:00 pm pacific.

 

Monday’s call is about getting clear on what your online message is.  The call is being led by Libbe Halevy.  Libbe is the consultant I have hired to help me get clear on my online message. 

 

The first step in growing your business online is to get clear on your message.  This is a must attend call. 

 

This is the second email I have sent out to promote the call.  I received a huge response the first time I sent the email.  You should plan on calling in 5 minutes early to make sure you can get on the line.  I want to apologize in advance if you call in a few minutes after 4 and are unable to get on the call.

 

If you can’t make the call you can request a recording of the call at http://www.ericlofholm.com/onlineacademycalls.php


Call 1 How to Create a Clear, Consistent Online Marketing Message
Monday, March 16 at 4:00 pm pacific
Taught by Libbe Halevy

Call 2 Online Marketing 101
Monday, March 23 at 4:00 pm pacific
Taught by Colin Slade

Call 3 How to Grow your Business Using Social Networking Sites like Facebook, Myspace, and Twitter
Monday March 30, at 4:00 pm pacific
Taught by Michelle Price

Call 4 How to Convert Your Online Leads to Sales
Monday, April 13 at 4:00 pm pacific
Taught by Eric Lofholm 

 

Please forward this email to everyone you care about.

 

Warmly,

 

Eric Lofholm

 

Ps.   If you don’t learn how to grow your business online you are going to get left behind.

 

Pps.  This is call number 1 in a 4 call series.

 

Ppps.  Register for all 4 calls at http://www.ericlofholm.com/onlineacademycalls.php

 

There you go, ladies, all you need to register for all the calls or listen to the recordings (which is what I will have to do).  Let me know what you think, and have a fabulous day!

–Ann

One Small Change, One New Action

Entrepreneurial Quote of the Day:

“In order to profit from your mistakes, you have to get out and make some.” – Anonymous

Hello Fabulous Women!

I had a meeting with the teacher of my nine-year-old daughter the other day.  She’s doing well overall in school, but her teacher says she doesn’t participate enough.  Doesn’t raise her hand, and when called on, often says “I don’t know” instead of trying to answer.

Now I know my daughter, and I know that she is just not as confident, in general, as her older sister.  She’s quite bright and can do the work, but sometimes she’s afraid to try because she doesn’t want to be wrong.

So, my fellow women entrepreneurs, can anyone can relate to that?  Is there some aspect of your business that you just keep putting off?  Maybe you’re afraid to try something new, don’t know if you have what it takes to make it happen?  Feel stuck?  Read on…

Her teacher wanted to talk about it because she wasn’t sure how to get my girl to participate more without putting her on the spot too much.  Just telling her “You need to participate more” made no difference.  (Kind of like when I tell myself I need to “market more.”  It doesn’t mean anything to “market more.”  Way too easy to keep putting off!)

Now, I’m a business coach, right?  My specialty is helping people break through old patterns, change their accustomed way of doing things and seeing things and create amazing new results.  So how about my daughter?  Well, what works for my clients will work for her, too.

Whether you are a business woman or a nine year old girl, when you need to change a pattern, a way of being, one of the best ways to get started is to make a small change, something very do-able that will break up your old pattern and help you to see things differently.  Once you start doing even one thing differently, things start to shift and new things start to seem possible.

For my daughter, (who, after all, did not request coaching from me, and isn’t very motivated herself to change), we needed to create a small change, something tangible that she could do.  Together, her teacher and I came up with something concrete.  We told her that we wanted her to participate just once a day.  Just once a day she promised to raise her hand, or offer her opinion or an idea in class.  That’s it, just one little change, but something tangible that can be kept track of. 

Now how about you?  If there is any aspect of your business (or your life!) that is stalled or in a rut, the simplest and most effective way to start making a change is to do just what my daughter is doing – just do something different.  Even just one thing makes a change, shifts us out of our usual pattern and starts a whole new train of events.

For you, what would that one small but concrete change be? 

Maybe it’s one more phone call a day.  Or contacting someone about creating a website for you.  Or scheduling time for marketing with specific tasks to complete.  Or putting an appointment with yourself in your calendar to work on that thing you keep putting off.  Or scheduling coaching sessions to create a real and powerful plan for your business instead of putting it off again. 

Choose what that small change will be, and make sure it is concrete, something you can measure and know that you either did it or you didn’t.  Nothing vague allowed!

So what change, what new action can you take today?  Don’t over think it, just do it, and see what happens!

–Ann

On Track and On Purpose, Business Coaching for Women Entrepreneurs, Business Woman Coach

 

 

 

Women Entrepreneurs – Exercise Your Bragging Rights!

Entrepreneurial Quote of the Day:

“If you do not tell the truth about yourself you cannot tell it about other people.” – Virginia Woolf

Hello Fabulous Women!

I want to direct you to a fabulous post by writer/blogger Julie Roads – please check out this great post, “You have the right NOT to remain silent about how cool you are,”  which itself was inspired by two other great posts by women bloggers, Bonnie Marcus and Jessica Smith.

What are they all talking about?  Well, as women, we are sometimes woefully deficient in giving ourselves credit, blowing our own horns and generally owning our own greatness.  So read on, get empowered and start tooting that horn of yours, hear me?

–Ann

On Track and On Purpose, Business Coaching for Women Entrepreneurs, Business Woman Coach

Great Social Network/PR Resource for Women Entrepreneurs

Entrepreneurial Quote of the Day:

“You see things, and you say, ‘Why?’

But I dream things that never were, and I say, ‘Why not?'”  – George Bernard Shaw

 

 

 

Hello Fabulous Women!

I recently learned about another website/PR resource/online social network for women entrepreneurs called Savor the Success.  I spent some time on their website and decided to sign up for a free membership myself.  Go check it out and see what it has to offer you and your business! 

Different online resources all have slightly different focuses and strengths – this one seems to focus primarily on networking and PR, with free PR tools and opportunities and a PR Co-op,  which is described as a group of female entrepreneurs banding together through Savor the Success and its PR resources to create a buzz for its members’ individual brands.  Makes PR sound downright fun when you put it that way, doesn’t it? J

There is no doubt that networking online is one of the keys to building a successful business in today’s world.  There are many online venues to choose from – check Savor the Success out and see if it will be a good one for you!

 

On Track and On Purpose, Business Coaching for Women Entrepreneurs, Business Woman Coach

I Acknowledge You for 2008

Entrepreneurial Quote of the Day:

“You don’t get to choose how you’re going to die. Or when. But you can decide how you’re going to live now.”  –- Joan Baez

 

I Acknowledge You for What You Did in 2008

Hello Fabulous Women!

Happy New Year to all of you!  There is no other time of year when it feels quite so appropriate to stop and take stock of ourselves and our lives.  So rather than bucking the trend, I’m going to urge you to do just that, and I just want to make sure you include one key ingredient in your review of the past year, and that is this: 

Acknowledgement.

Acknowledgement is one of the most important, fulfilling, motivating, healing and inspiring facets of human existence, yet it is so often overlooked and put off for another time.  I want to urge each and every one of you to ask yourself these two questions about the past year:

Who made a difference for you this year, and how could you acknowledge them for that?

Who could you acknowledge for the difference they made in your life this year?  Let’s face it, this was one heck of a year, and none of us made it through it on our own.  I encourage you to take the time to make a list of at least ten people you would like to acknowledge, and then go ahead and acknowledge them, let them know how much you appreciate them and the difference they make.

Here’s my list:

1)    My husband Michael for being extraordinary and loving and totally committed to creating an amazing life for our family

2)    Each and every one of my coaching clients for giving me the profound privilege of making a difference in their lives and allowing me to do what I love most and get paid for it

3)    All of you who allow me to reach out and make a difference through my blog – thank you all!

4)    My two daughters for inspiring me to be my best every day, and for helping me not take myself too seriously

5)    My book club ladies for their company, understanding and many belly laughs

6)    My website company for excellent service all year long

7)    Friends who have kept calling me and made sure we got together despite my crazy schedule

8)    My attorney for being a great guy and doing a great job for us

9)    Our Thursday night group of friends for all of their love and support and their commitment to me and my family – you all rock!

10) My husband (again), because I really couldn’t have gotten through this year without him

 

And now for question number 2:

What would you like to be acknowledged for having accomplished in 2008? 

It may be something you did, something you said, or just who you were for others.  You might want to be acknowledged for being a great friend, a supportive co-worker or boss, a caring parent or child.  It might be a specific accomplishment or goal, or it might just be that your positive attitude impacted the people around you all year long, day in and day out. 

If you can’t think of at least ten things that you want to be acknowledged for, I respectfully suggest that you are either being too modest, or you aren’t even trying, or you are telling yourself that acknowledgement doesn’t matter to you, which would make you the only human being who’s ever been born who doesn’t need to be acknowledged, which doesn’t seem too likely to me! 😉

Here are ten for me.  I would like to be acknowledged for:

1)    Being a great coach and helping my clients move forward powerfully in their lives and businesses

2)    Finding new marketing solutions for my business when the bottom fell out of my previous marketing plan

3)    Pulling off a great Christmas for my daughters this year, despite what felt like “no time and no money” to work with (they rated it the second best Christmas ever, second only to the time they got a real puppy under the tree, and let’s face it, I’m never going to top that one!)

4)    Keeping my house in some semblance of order despite the demands of my job and business

5)    Being a great mom

6)    Being more in touch with friends who live far away than I was last year

7)    Doing the daily work it takes to be a great wife and partner, and being able to honestly say that my marriage is stronger and better than ever

8)    Losing about 15 pounds healthily – fitting into some of my old clothes!

9)    Writing relevant and helpful blogs for all of you on a pretty regular basis (not as regular as planned!), even when I didn’t feel like it

10) Being a great friend

 

One of the best ways to get yourself centered and empowered and ready for great things in 2009 is to take this time to acknowledge yourself and others for what mattered the most in 2008, so go for it!  And I wish each one of you a very happy, healthy and prosperous new year!

–Ann

On Track and On Purpose, Business Coaching for Women Entrepreneurs, Business Woman Coach