Category Archives: Uncategorized

What is your next most effective step, right now?

Entrepreneurial Quote of the Day:

“It’s the little things you do that can make a big difference. What are you attempting to accomplish? What little thing can you do today that will make you more effective? You are probably only one step away from greatness.” ~Bob Proctor

What’s Your Next Most Effective Step?

Hello Fabulous Women!

We often talk about “next steps” in our businesses.  There is always that next thing to do!  Yet how often do we do the next step, and then the next, and the next, and still not appear to get much closer to our biggest goals?

As women in business, we all seem to have so many roles to play that it is all too easy to get caught up in the details, this step and that step, and somehow not get to those steps that will truly move us forward.

So today I challenge you (and myself!) to step back for a moment and ask, “What is my next most effective step?”

What do I mean by most effective?  Well, that is going to vary for all of us.  Sometimes the most effective step is obvious and sometimes it’s not!  If it’s just leaping out at you already, just because I asked, then for Heaven’s sake just go and do it!  If not, then here are some great questions to ask yourself to help you see what step or steps you could take today that will make a difference.

  • What step have I been putting off, because it seemed too hard or too complicated?
  • What step, however big or small, has been lingering undone for months now?
  • What undone thing is draining my mental energy every time I see it or think of it?
  • What area of my business (or life) have I been wanting to not even look at because of something undone, undecided, unclear?

Got one?  (Or two, or three?  I’ve got four already, myself, just from writing this!)

Pick one.  You may be surprised at what you pick.  You may think you should be working on your marketing but realizing that what’s really draining you is the bathroom you never quite finished painting six months ago.  And really, how long would it take to finish it vs. how much time you’ve spent putting it off and how much energy you lose every time you look at it?  So go pick up the paint brush or call someone to finish it already!

Realize that sometimes the “most effective” step to take is a small thing that has been in the background, dragging you down, decreasing your effectiveness all over the place without you realizing it.

On the other hand, if the thing you picked is a “big” thing, you may still be stopped by feeling that it’s too hard, too complicated, and you just don’t know where to start.  In that case, you need to break it down and identify one small step to get yourself started.  Don’t buy that “I don’t know what to do” that your mind is trying to sell you.  There is always at least one small step you can take if you look for it!

Enough said — whether you choose something that seems big or small, just go do it.  Today. Now.  I am!

Have a fabulous day!

On Track and On Purpose, Business Coaching for Women Entrepreneurs, Business Woman Coach


The Big Question

Entrepreneurial Quote of the Day:

 “The unexamined life is not worth living.” ~Socrates

Hello Fabulous Women!

What would you say if someone walked up to you in the street – with a microphone no less — and asked you, “What’s your purpose in life?”?

Please watch this video about someone who did just that – I found it fascinating. What Is Your Purpose In Life?   

Some people simply said they didn’t know, while others pushed themselves and came up with answers, sometimes surprising themselves. I found myself wondering how they spent the rest of the day, after being asked that question. How did that impact them?

As you must know by now, helping people to discover and fulfill their purpose in life is my passion and an integral part of my life and business coaching. So anything that furthers that and has people pondering why they are here, and better yet, has them declare a purpose, is music to my ears.

Please take a few minutes to watch and see what opens up for you as you ponder your own answer. What Is Your Purpose In Life?

 Want to take this a step further? As you gather with your friends and family this holiday, ask them what they think their purpose is in life, and see what they say. Who knows what amazing conversations you may have!

Enjoy, and have a wonderful Thanksgiving!

Your coach,


P.S. For those of you outside the US who aren’t celebrating Thanksgiving this week, go ahead and ask your friends and family anyway – why not? Have a great week, and don’t be surprised if you don’t hear back from friends or business colleagues in the US in a timely manner this week. It’s a real busy one, plus we get kind of sleepy after all the turkey and mashed potatoes! Blessings!

On Track and On Purpose Coaching, Business Coaching for Women Entrepreneurs, Business Woman Coach

That Name Tag Guy…

Entrepreneurial Quote of the Day:

“How are you branding your honesty? It’s so rare that it’s become remarkable. Make it what you’re known for. Lead with honesty.” ~Scott Ginsberg, Name Tag Scott

Hello Fabulous Women!

I want to make you aware of Scott Ginsberg, aka Name Tag Scott.  Why is he called that?  Well, Scott is the only person in the world who wears a name tag 24/7.  And no, he’s not crazy, he’s on a mission to help people and companies all over the world to “become more approachable, unforgettable and make a name for yourself.”  And he is very very good at it.

Both for myself and as a women’s business coach, I love to read Scott’s advice, and his website is full of articles that are pure gold.  He is also the author of several books, including “HELLO, My Name Is Scott,” “The Power of Approachability,” “How To Be That Guy,” and “Make A Name For Yourself.”

Scott has so many articles I may never read them all, but each and every one I’ve read is full of practical, insightful, straight to the point information you can use, right now, today, to make yourself and your business unforgettable, appealing and unique. 

Here’s a great quote from one of my favorite articles of his:

“The secret is: Don’t be different; be unique. ‘Different’ is something you do intentionally; unique is something you are inherently.  Being ‘different’ is for amateurs.  Extract and magnify your uniqueness.”

Ain’t it the truth!  All the successes in my business have been from me being my own unique self, and I’ve never had any great result from simply trying to be different.  In fact, trying to be different for the sake of being different usually creates rather than solves problems.  Like he said, for amateurs!

Here’s a link to that particular article in its entirety:

11 Brand-Building Lessons Learned From Wearing a Name Tag 24/7 For 3,000 Days

I highly recommend that you go to Scott’s website and pick a few of his articles to read and use in your business today.  Pick a problem you have been struggling with – a client you want to work with, an associate you have had trouble with, an area where communication has been a problem, you name it, and I guarantee that you will find a new idea, a solution, a new way to look at and approach your problem from one of Scott’s articles.  Most likely you’ll find several and wonder why you didn’t think of at least one of them yourself, when he came up with so many!  Yes, he really is that good, and not only that, he’s funny and extremely readable as well. 

And if you were wondering how someone could actually wear a name tag 24/7, check out this interview of Scott on 20/20, and you’ll see for yourself what he means.

The Name Tag Guy on 20/20

Have a fabulous day!


On Track and On Purpose, Business Coaching for Women Entrepreneurs, Business Woman Coach

Women’s Business Networking Works!

Entrepreneurial Quote of the Day:

“Courage, sacrifice, determination, commitment, toughness, heart, talent, guts. That’s what little girls are made of; the heck with sugar and spice.” ~Bethany Hamilton

Hello Fabulous Women!

There are few topics in business today that are talked about more than networking.  Whether social networking online, BNI (Business Networking International) meetings, local “meet and greets” or incidental networking (business card, elevator speech), the one thing it seems we are supposed to be doing all the time is networking.

I don’t know about you, but sometimes it seems like too much to think about, and too much to do.  That’s why it’s great when I see something simple happen that creates a win-win, and realize, oh yes, that’s networking!  That’s all it is, it doesn’t have to be a chore, it’s just getting connected and helping each other out!

Just exactly that happened recently.  A few months ago, graphic designer Meg Levine, who had subscribed to my blog for some time, gave me a call to connect and network.  We had never spoken before, but we really enjoyed talking with each other, and we ended up creating a “buddy” relationship where we talk twice a week to help each other stay “on track and on purpose,” moving forward with our businesses.

That was Networking Win #1, as Meg and I have both greatly benefited from being accountability buddies.

I was so impressed by Meg’s experience and talent that I decided to write a blog post about her work.  As a result of that, Natasha Bowden, another On Track and On Purpose blog subscriber, contacted Meg and hired her to create a logo for Natasha’s new business, UrbanPlie.

Those were Networking Wins #2 and #3, a project for Meg and a beautiful logo for Natasha’s business. 

Here’s the logo Meg created for Natasha’s business:




I absolutely love this logo, and think it is perfect for Natasha’s business, which is based in New York City and is dedicated to inspiring children through dance.

Who knows where Win #4 may be – perhaps a new student for Natasha from one of you, maybe another logo design or website creation for Meg. 

And it all started with Meg subscribing to my blog and then deciding I was someone she’d like to connect to.  And then she did that crucial next step: She picked up the phone and called me.  She didn’t call me to try to get me to hire her, she just thought, based on what I write, that I was someone she’d like to connect with, and we ended up creating some great things out of that one phone call.

So here is my challenge for you all today:

Who would you like to get to know better, who have you met or talked to (or read!) that you feel drawn toward, thinking “that’s someone I’d really like to know”? 

Pick someone that you just think is really great, and pick up the phone and call them, just like Meg called me.  Email if that’s more appropriate, but call if you can.  Tell them what you like about them, or what had you think you’d like to get to know them better, and just have a conversation.  You never know what can happen out of a simple conversation like that.

And that is what networking is all about.

One more mention of Meg Levine’s great work.  Have you ever thought of having a powerful and compelling logo for your business?  Here are just a few of the many great logos Meg has created (she has been a graphic designer for over 20 years!):

PrintPrintPrintPrint            Print



Terrific, aren’t they?  To see more logos or to see her website designs and other work, go to  Contact Meg and see what she can provide for you and your business!  She has agreed to offer a 10% discount to all On Track and On Purpose Blog readers on any project, from logos to websites to e-folios, so be sure to tell her where you heard about her.

And if you’d like to find out more about UrbanPlie, contact Natasha at

Have a fabulous day!


On Track and On Purpose, Business Coaching for Women Entrepreneurs, Business Woman Coach

What’s on Your To Do List? Does It Make You Smile?

Entrepreneurial Quote of the Day:

“I’ve lived through some terrible things in my life, some of which actually happened.” ~ Mark Twain

Hello Fabulous Women!

I suspect I am not alone in having a long list of “things to do.”  From little things like folding the laundry to much more ambitious items, like writing a grant proposal or creating a marketing strategy, our lists seem never ending, don’t they? 

Don’t get me wrong, I love lists.  I love that visceral thrill of crossing a finally completed item off that sucker (although nowadays it’s usually clicking “Complete” in Outlook rather than the thick line drawn through on the paper.  I miss that line…)

And I love making new lists, thinking of new goals, pushing myself to think bigger, get organized and get in action!

And have you ever done this – you find an old “to do list” from a year or more ago, in a pocket maybe, and you look over the old items, and then instead of just throwing it out you take the time to find a pen and cross out all the things you’ve since done on that old list?  I have, many times.  No way I’m throwing that old list out until I’ve had the pleasure of crossing things out!

I’ve been looking at my own lists, and noticing that there are certain items that I keep pushing forward, never quite getting to them, while others get checked off quickly.  I also notice that sometimes my lists are full of things I don’t really want to do but feel I need to do.  Not all of the time, by any means, but sometimes there really isn’t a single thing on there that makes me smile.

I have thought about this quite a bit, and I have decided to make a new rule about my lists.  The rule is this: For every one thing on my list that I am not excited about doing (like, say, reorganizing my files and tax records) there must be at least two things that I love to do (like, for instance, working in my garden or calling a friend to catch up and reconnect).

That’s right, it’s a minimum two to one ratio, and I suspect after awhile I’m going to wonder why it’s only two to one.  In fact, I’m wondering already!  Forget two to one, the NEW new rule is three to one.  For every single “have to” on my list there will be three “want to’s.” 

Life is too short to spend a lot of time doing things that don’t make you smile.  I challenge you all to take a look at your own lists and make sure you have more than enough on there that will light you up and make today great.  And tomorrow.  And so on! 

Have a Fabulous Day!


On Track and On Purpose, Business Coaching for Women Entrepreneurs, Business Woman Coach

Meg Levine Design: Highly Recommended Resource for Branding and Design

Entrepreneurial Quote of the Day:

“Life isn’t about finding yourself.  Life’s about creating yourself.”  —George Bernard Shaw

Hello Fabulous Women!

Excellent branding and design give your business power, effectiveness and reach that it cannot achieve any other way.  Never underestimate the impact of your logo, a great website design and a powerfully presented brand. Whether you are presenting a product, service, or person, branding is a powerful key that can unlock doors.

As I’ve talked about many times, one of the pitfalls of entrepreneurs and business owners is falling into the trap of thinking they can do everything themselves. Well, let me just say it straight right now: You can’t. And, you shouldn’t. Unless you are an expert in design and branding, be smart and don’t try to do it alone. Work with an expert.

For your design, website and branding success, I highly recommend Meg Levine.

Specializing in branding, logos and web sites

Meg is an award-winning Graphic Designer with over 20 years of corporate branding experience. She finds visual ways to capture your brand’s distinct promise and personality and convert these into ownable and memorable branding hallmarks that will differentiate your product, your service and you from your competition.

As an entrepreneur Meg appreciates the demands of other women in business and excels at designing for them, projects ranging from logos and web sites through advertising campaigns. She approaches each project as a partner, giving you the direct, senior-level talent and attention you deserve—but would rarely get from a big agency.

Web resume sites / efolios

For individuals in the job market or consultants marketing their services Meg is now creating web resume efolio sites. In today’s competitive job market, candidates need to differentiate and elevate themselves from other equally qualified people. An efolio designed by Meg Levine, a branding expert, expands the resume and can include items such as testimonials, case studies and photographs. Efolios help visually streamline a prospective employer’s/client’s understanding of an applicant’s value, experience and goals. Combined with a well-written resume, efolio resume sites are powerful online tools that can help a candidate get noticed and hired.

Samples can be viewed online

I look forward to working with Meg on rebranding my coaching business and from our talks so far I find her design expertise and commitment to excellence invaluable in this process. Having a fresh eye, and a designer with 20 years branding experience, is making a huge difference for me. It will for you too.

Special 10% discount offer for you!

As a special offer to all of you, Meg has agreed to give a 10% discounted rate for any project of any size, from logos to an entire website, when referred from me. Isn’t that great?

Contact Meg to discuss your creative and design needs, and mention my name to get your 10% discount.   

Have a fabulous day!


On Track and On Purpose Coaching, Business Coaching for Women Entrepreneurs, Business Woman Coach

Stevie Awards for Women in Business – Accepting Nominations

Entrepreneurial Quote of the Day:

“Action may not always bring happiness, but there is no happiness without action.” — Benjamin Disraeli 

Hello Fabulous Women!

The 2009 Stevie Awards for Women in Business are now accepting nominations.  This is an amazing opportunity for business women and entrepreneurs to get the recognition they deserve – who do you know that you would like to nominate?

Not familiar with the Stevies?  Read here about the Stevie Award for Women in Business, including past winners, the categories for nominations for individuals and companies and more.  Truly inspiring to see what women around the world are accomplishing to make a difference in so many ways!

If you already know you have someone to nominate, it’s easy, here is the link to the Entry Kit

How about yourself or your company?  If you want to be nominated for the Stevie Awards, go ahead, nominate yourself or your company – yes, you can do that!  And why shouldn’t you?  Go for it!

Please spread the word – and the Entry Kit link – to others.  Who knows who will win this year!


On Track and On Purpose, Business Coaching for Women Entrepreneurs, Business Woman Coach